Graphical were tasked by Labour MP for Liverpool Wavertree, Luciana Berger, in her capacity as Shadow Minister for Mental Health, to create a social media campaign to expose just how little the Government knows about mental health provision and services. We designed a 30 day campaign which ran in April 2016 with the hashtag #mentalhealthmatters.
Labour had previously asked a series of questions to the Government. And each time the response was unanswered to due the fact that “the information is not collected centrally”.
The campaign went viral with thousands of ‘hits’, ‘shares’ and ‘likes’ and we continue to work with Luciana on her communication strategy.