SMB are a media law firm with a difference. In 1992 they implemented The Death Penalty Project which has saved thousands of individuals from around the world from corporal and capital punishment. This, coupled with a relentless determination to work every avenue of the legal system to campaign for fair justice for their clients, demonstrates their unique ability to balance tenacity with heart.
We worked closely with their team to build a brand identity and new website which showcases their bold and determined approach. We created a suite of illustrations and animations to communicate their sectors. We took bespoke team photography and we integrated a payment system into the website so that clients could pay their legal bills! We commissioned animation and this was then applied to each of the Practice Areas.
Perhaps the biggest thing we did was change the homepage so that when you land on the site you are immediately signposted to the practice area you are looking for. No more wading through loads of law firm “look at me” news posts and irrelevant report publications. Just where do you want to go and when you get there, how can we help you.
Visitor engagement was up 48% in the first three months since the site was launched.