Hedge Fund design can be dry and uninteresting, but not this time! Graphical worked closely with this London based Hedge Fund to design a new brand identity based on the letter “Z”. Then using the golden ratio, we utilised the Fibonacci curve throughout all aspects of the brand in print and on the website. The result was a unique standalone brand with clear market differentiation.

We also produced a new fully content managed website for them with an FCA compliant investor application process and investor login area. You can visit the website here.