Project Info +
Making a commercial difference to F&T with their new brand

Surveyors Fresson and Tee (F&T) recently went through a restructure which saw them wanting to focus solely on their Architectural and Building Consultancy (ABC) division. As such it was time to relaunch the entire F&T brand and apply this across their website and other collateral.

Graphical has worked with F&T for several years advising them on their communications requirements and running their Social Media accounts as well as managing their Google advertising campaigns. 

As such we were well placed to to help reposition F&T away from their previous, slightly staid, brand and ensure we gave them a brand that would appeal much more to their very targeted new business approach without alienating their existing clients.

Fresson & Tee are now known as F&T (see what we did there) and a modern, contemporary, stand out brand, with a new logo, which utilises red as a colour for the first time and brings in a bold corner slash that follows through on to all their communications material.

Take a look at their website here

And here is another example of a great brand development and website project here

F&T Logo